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How to sell lashes on social media?

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Table of Contents

With over 2 billion active social media users, social media marketing has become the most effective method of marketing products and services in recent years. However, selling products on social media isn’t as easy as it seems. If you’re interested in selling false lashes like mink lash, faux mink lash, hemp lash, magnetic lash or eyelash extensions on Instagram, Facebook, TikTok, and other social media platforms, this article will cover what you need to know about the platform and how to sell products on social media successfully.

Why social media

You want to know why social media and not other channels were chosen before we go into the specifics. Well, there are several responses to this query. You should be aware that social media contains a ton of prospective new clients. Millions of people use social media sites like Facebook, Instagram, and Tiktok, and many are very interested in goods and services related to beauty. These data are collected from GLOBAL SOCIAL MEDIA STATISTICS.

Facebook Users 2022
Instagram users 2022
Tiktok users 2022

This enormous database can reach many potential viewers and turn them into devoted consumers if properly targeted. All you need to do is promote your work and show it off. Social media should be used to advertise your lash services for another reason: it is inexpensive.

The cost of print, radio, and television advertising is high. If you know how to connect with your audience on social media, you won’t even need to pay a penny. You may create a profile for your eyelash business, gain followers, and begin marketing your services. Even if you do choose to make a small financial investment in your social media campaigns, it will still be much less expensive than conventional advertising or even services like Google Pay-Per-Click.

Start with inspiration

Inspiration is an important component of the process for any creative individual, and it is no different for lash vendors. To promote a business effectively on social media, you need content that will resonate with your audience. For eyelash extension business owners, this means sharing posts that evoke feelings of glamour, luxury, and beauty. Share stories about your work in the industry or share pictures of celebrity clients with beautifully done lashes.

Stay relevant

Relevance is key for the beauty business. As a lash vendor, you must always be up-to-date with the latest industry trends. One way to do this is by using hashtags on Instagram, Twitter, Tiktok, Facebook, etc. Hashtags are keywords that will link your content to others using the same tags. For example, if you want people to find out about hemp lash extensions and 3D mink lashes, then you should include #hemplash and #3dminklash in your posts.

Post example

Collaborate with other influencers

Collaboration is key for marketing your eyelash extension business. Find other influencers in the beauty industry and work with them to promote your products. You can offer a deal on 3D mink lashes in exchange for an Instagram post or share a coupon code on their page. Promoting hemp lash  is also an option; they’re not as long-lasting but give you that Instagram model look! When promoting your mink lash business on Instagram, highlight the before and after photos of clients who have used your product. Posting before-and-afters will show people how dramatic the change can be – it will give followers confidence in your product.

Make it personal

Personalize your Instagram and Facebook posts with your own story. Tell the world what it is like to work in the lash business or what it means to get lashes from businesses. How you got into it, and why. Give them a glimpse of your lifestyle through pictures and videos so they know they support a real person who appreciates their love, support, and purchases.

Teach your audience something new

The best way to promote your lash business is by being consistent with your posts. Posting at least once daily with relevant content (make sure it’s not all about your products) will help you gain more followers and increase awareness of your services. For example, you can share a video post like how to apply falsies, it is very attractive for lash beginners.  It may also be helpful to engage in conversations with other people in the industry; this will help get their followers interested in what you have to offer as well! Finally, ask for feedback from your customers! You can reach out to them through an Instagram story or DM. Make sure that when you post pictures or videos, they’re high quality and showcase your work effectively.

Great post

Give back to your community

Promote your lash business by engaging in conversations with other users. Use hashtags and participate in relevant and interesting discussions with your target audience. Engage with people talking about similar topics, but don’t do too much or you’ll come off as a spammer. Make sure you have a professional profile picture so that people know they are talking to the right person! Giving back is an important part of building trust within your community, which will help create a loyal following. Participating in these conversations is one of the most effective ways to give back without feeling like you’re just trying to push something onto others.

Turn your fans into customers

Your fans and customers are not the same people. A follower is someone who likes what you have and will see your content, but may or may not buy anything from you. A customer is someone who has bought from you before, trusts what you say, and would likely buy again in the future. You need a plan for how to turn your followers into customers. Ask them questions and provide them with valuable information so they feel invested in what you’re doing. And make sure to include offers at the end of posts that link directly to products, so they can take action right away.


Note: This tip works for Tiktok, IG, Facebook, and other social media platforms.

Set Up Your Lash Account As A Business Profile If Possible

First things first, make sure your account is set up properly! You can get analytics on Instagram with a business account that is not available with a regular account. You’ll be able to discover insights into how your followers are interacting with your eyelash extension company, such as whether they are using your Instagram account to visit your website or make a reservation. For your lash extension clients’ (or future clients’) convenience, you can easily add a phone number, email address, location address, website, and business information to your profile with a biz account. Even better, you can link straight to your booking website. You may even look at your followers’ ages, gender distribution, the number of people that followed or unfollowed you that day, and other details if you want to be very detailed. With the use of these insights, you’ll be better equipped to cater your content to your audience and attract new lash and brow clients.

Make Use Of All Your Hashtags And Make Sure They Are Lashes Specific

You may think of hashtagging as deliberately playing the lottery; you get thirty hashtags every post, and each one increases the likelihood that someone will discover your lash extension company for the first time. Using hashtags will make it simple for people to find your company and see your work, increasing the number of leads you receive. Find and use hashtags with a reasonable number of associated posts, but not so many that the tag becomes overly crowded with posts that your photographs end up being hidden. For instance, there are almost 15 million posts with the hashtag “#EyelashExtensions”. Most likely, the other content will quickly bury your photo. Try a hashtag with less than 10,000 posts, such as “#LashExtensionsDallas” as you’ll be far more likely to discover customers in your area and your post won’t be as readily hidden.

Make Sure You Engage With Different Lash Extention Brands And Artists

Even though we’ve all been there, sweetie, starting from scratch can be intimidating, the eyelash extension network is a helpful business community. Use hashtags to find other lash artists’ postings, leave comments on them, follow them, and keep liking images of their work. The majority of users will be really appreciative of more love on their page and will reciprocate by engaging with your material. Lash manufacturers would also love to speak with you! Our crew at Lash Affair enjoys reading the comments and messages exchanged with artists on social media since we’re all about sharing the love for lashes. We truly appreciate it when our lash extensions and products are used in pictures of your work. Try to avoid marking companies whose products you didn’t use as a small politeness.

Take Out Shyness, Get Social With Your Lash Clients

Your followers will become more active on your company page as you start to expand your audience and upload more images of your stunning sets of eyelashes. They’ll respond to your articles, write comments, and DM you. Make sure you set aside time in your day to return the favor! Making your followers feel heard by responding to their messages and comments will help you establish a strong, long-lasting relationship with them that will only be advantageous to you in the future. Make sure to engage with your fans personally and inquire about any potential lash requirements they may have. As a result of higher engagement on your page, IG’s algorithm will put your content in front of more users, increasing your visibility on the site.

Over to you

Hope you get lots of valuable information and inspiration on how to sell falsies on social media. If you are ready to start your lash business and want to find quality reliable wholesale lash vendor, please feel free to CONTACT US to get the catalogs and price list. O ONE LASHES is offering mink lashes, plant lashes, faux mink lashes, magnetic lashes, eyelash extensions with private label service.

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