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Case Study: Help Makeup Artist Start Lash Business

O ONE LASHES helps an MUA start her own lash business


Our client is a makeup artist and wants to start her own lash line to make money. It’s her first time to start lash business, so she is totally new to this and doesn’t know how to get it started.

Process of starting lash business

She sent an inquiry from email,then we start to talk on WhatsApp. Key points to start lash business:


  • We told her our wholesale lashes range: 3D mink lashes (from natural length to 25mm dramatic length), plant fiber lashes, synthetic faux mink lashes, magnetic lashes. We asked her which lash style she want, then we can send catalogs to check. She said maybe start from mink lashes. Then we know that she is unsure about it. We recommend her check our mink lashes and plant fiber lashes for both, because plant fiber lashes are with good 3D effect like mink lashes and price is lower. She agreed. So if you want to start your own lash business, you should have a rough idea about lash style you want to add to your lash line.


  • She checked mink lash and plant fiber lash catalogs and want to test some samples before bulk order. We recommend top-rated lash styles in USA market, she finally selected 15 styles of lash samples. In order to choose your favorite lash vendor, you can choose to buy samples from different suppliers, then you can compare them from 2 sides: service and products.


  • She paid samples by Paypal, and we ship by Fedex. After sample testing, she selected 10 lash styles from samples for bulk order with her custom packaging: 5 mink lashes, 5 plant fiber lashes. She told us her budget for bulk order is $500. We recommend her suitable custom packaging types upon her budget and lashes. When you want to do private label lashes, it’s better you can tell your vendor the budget you plan, then let them recommend you suitable box type. It’s time efficient.


  • She selected luxury magnetic lash box, we start box design for her. We put her logo, Quote, IG on box, do custom color for her. What do we usually to put on custom box? Logo or brand name, Quote, IG, Web, FB, Tiktok, etc.  
  • After box design confirmation, we started production, 10 days processing, then we do pack and ship to her with Fedex. During this time, you can require your vendor keep updated for you.


  • She got package and started to promote her own brand on Instagram, Youtube and also got a partner to create their own website.


She does reorder every month and the quantity is growing.

How We Did It

We talk to our client positively and learn more about her needs like the lash type, her budget. Offer our quality products to satisfy our client. Then cooperation starts!

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